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PROGRAM MARKETING
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Loftin Management Consulting, Inc. has administered customer
surveys and facilitated focus groups for diverse audiences and developed customer
satisfaction measurements. We have designed promotional programs for product introductions that have
included public relations, advertising, direct mail, telesales and sales
collateral. We have facilitated customer advisory sessions to identify industry
trends and customer requirements. We can develop national
promotional events for corporate branding and repositioning efforts. Let us show you how
to integrate product marketing into your company's marketing strategies.
LMC, Inc. also provides Strategic Planning and
Change Management Services. |
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Key Benefits
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Gaining a better understanding of your client's needs and
requirements |
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Creating effective marketing strategies that attract your
target niche of customers |
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Mapping the target market profile against the pricing model
to determine reactions to price changes |
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Determining the most effective theme, key messages and
convincing arguments for your organization's marketing program |
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Improving the packaging and positioning your products more
effectively in the market |
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Designing the marketing communications strategy to external
media such as product literature, press releases and website |
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Choosing the best communication vehicles for delivering your
messages and reaching your target market |
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Recommending potential enhancements to the product/service
to add value or contribute to the marketing strategy |
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Building brand awareness and educating the client base on
new product and technological advances |
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Increasing the number of qualified business leads |
Client Referrals
Focus
Groups & Surveys
We use focus groups for organized discussion with a selected group of
individuals to gain information about their views and experiences on a
given topic. The benefit of focus group research is to gain insights
into the target market’s shared understandings of a product, service,
or situation. We deploy focus groups to draw out the respondents’
attitudes, feelings, beliefs, experiences, and reactions in a way that
would not be feasible using other methods (i.e., observation,
one-to-one interviewing, or questionnaires).
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Market Research
We identify
customer segments and utilize both psychographic and geodemographic
tools and strategies. We can use the latest social marketing
techniques to help our clients select audiences that have a
combination of similar interests, attitudes, beliefs, habits,
lifestyles, or needs.
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Requirements Definition
We can develop the requirements specification documents to identify
the enhancements and additions to an organization’s technology and
process improvements. We can develop site maps, screen shots, page
layouts, mockups, and prototypes to give decision makers a better view
of the implementations before projects move into development. We can
also test the validity of the requirements using focus groups and/or
beta testing.
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Social Marketing
We can apply marketing tools and techniques to facilitate changes in
behavior that will have a positive impact on the social good.
For example this may include improving highway safety, reducing the
cost of government infrastructure, and/or eating healthier.
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Business
Development
We have the ability to identify potential clients, partners, and other
business partners that match your organizations mission and strategic
direction. We will collaborate with client stakeholders to recommend
the best candidates for business development opportunities.
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Loftin Management Consulting, Inc.
All Rights Reserved.
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